Article used with permission from www.xelr8success.com
Additional articles available. The selection criteria is applied to a particular opportunity (XELR8/BAZI). However the same selection criteria should be used when evaluating ANY mlm/networking opportunity
The Mult-Level Marketing concept is really a rather simple model. You find a product or service that you absolutely love, you share it with your friends, family and every one else you know. They in turn love the product as much as you, they become life-long customers or distributors in your down line. You make money from their purchases of the product, and best of all you make money from all of your down line sales and recruiting efforts.
Well we all know that it is not that the process is not that simple. But the most critical step is the very first one.... picking the right opportunity. The wrong choice at the beginning can make the best marketing plan and the hardest workers efforts worthless.
CRITERIA FOR THE RIGHT MLM OPPORTUNITY
Not all MLM opportunities are created equal, but the risks are certainly justified by the rewards if you carefully evaluate the opportunity. It is possible to significantly reduce the risk and equally important know the warning signs to monitor the MLM opportunity that you ultimately choose.
●Industry
What to Look For: The size of the local, national and global market. How much is the industry growing? What are the market demographics? Is it likely to phase out or does it have longevity? There are many MLM’s with great products, yet these products have little market demand, they are often hard to sell because the industry isn’t big enough – You need to choose a ‘boom’ industry that will last and grow for a long time.
Why XELR8/BAZI: The wellness industry — of which multivitamins and antioxidant supplements are a part — continues to grow by HUGE leaps and bounds. Even better, forecasts indicate this growth will continue at an exponential rate for the foreseeable future: We are now at the very beginning of the next trillion dollar industry—an industry that will impact almost every aspect of our lives and achieve $1 trillion in sales within 10 years... Today, almost 50% of Americans take some sort of nutritional supplement, and industry sales for these products exceed $70 billion. Yet the vitamin and mineral industry has barely scratched the surface of what is possible, for we are just beginning to understand the biochemistry that explains how vitamins, minerals, and other supplements work. - "The Wellness Revolution," Paul Zane Pilzer
●Company
What to Look For: Selecting the right company is absolutely critical. All too often a MLM with a healthy downline finds his/her efforts lost because the company doesn't have the staying power or has fizzled out. Research here is important determine the following:
►Size of market and growth plans
►Stability and Timing
►Experienced Management Team
►Integrity
Why XELR8/BAZI: Many "experts" suggest that you don't consider a MLM opportunity unless it is at least 5 years old. Most often these so-called experts are merely trying to push their opportunity that is already beyond its shelf-life. The real consideration should be stability and timing. Those involved in the first five years often are the ones who make the most money. I find it is best to seek out a company which is financial strong, has experienced management team who has a sold marketing plan for growing the company. Be careful of privately held companies, they are able to hide problems that a public company can't.
XELR8, Inc. is a fully-funded well financed company listed on the prestigious American Stock Exchange. It has been operating for over 1 year, but has the structure, financing and elements of a company that has been existence much longer. The management team is a very experienced team who have been involved and guided successful MLM organizations. The management team has a solid plan for growth that will take the BAZI opportunity international later this year.
The TIMING could not be better, it is early enough in the company and product lifecycle that those who get involve now can make a LOT of money. The financial stability, experienced management group and the well thought out and documented marketing plan are the elements for success.
INTEGRITY means more then honest people and a product that does what it promises. That is a given, if either of those are not true....run. I mean that the company is really and truly about selling the product not just pushing a downline. Too many MLM are only about trying entice new distributors to the point they forget about the product. That is usually because their product can't stand up to its claims. BAZI is all about the product, yes we want distributors, yes we want to build a downline. But first and foremost we want you to experience BAZI. If you choose to be a distributor and take advantage of the opportunity great.....but get the product!
BAZI is the ONLY nutritional drink based on nutritionally dense fruits that dares to post the vitamin and mineral content of its product on its label and website and compare it to the minimum daily adult requirements (Health Drinks)
●Product
What to Look For: Products are the lifeblood of an MLM’s success – ●Quality, ●Competitively priced and ●Product Positioning is key . You also need to have a personal passion for the products and be a consistent user that believes in what you are selling.
Why XELR8/BAZI: What grabbed our attention was the science behind this product. While XELR8 products have always been based on great research from over 250 universities and research labs around the world. This new drink is in a class by itself. Great science is supported by world class raw material selection and manufacturing processes. BAZI is manufactured to food, pharmaceutical and ISO standards.
BAZI is competitively priced compared to other nutritional & health drinks. The price per bottle is significantly less then the other leaders in the industry.
BAZI is a leader in the industry. It is the ONLY nutritional/health drink that has ALL the major nutritionally dense fruits and berries that are found in the other drinks. These means that BAZI has all the benefits and attributes of all the drinks put together PLUS the benefits of the jujube fruit which is unique to BAZI.
Once you try BAZI, you will never want to be without it. It provides you with a calm surge of energy and an overall feeling of health and well being. The testimonials are replete with anecdotal evidence of what BAZI has done to improve their health.●Consumable Product
What to Look For: Selecting a consumable product is so very important, that I decided to not insert this under the general product heading. Once you find a customer you want them for life. Too many "internet opportunities" are selling a product or service once to and individual. So every time you want to make a sale you have to find a new customer. The real magic in making a sizable income is to build a strong customer base and those sales are your base income, month after month. In the ideal world, the product you are marketing will be used up by the consumer within a month so you can expect a reorder from them each and every month.
Why XELR8/BAZI: A case of BAZI (6 bottles) will consumed by the customer in about one month, but the company goes one better. They have an autoship program which your customer will automatically be shipped product each month without any effort on your part. The company handles all credit card processing so their shipment is automatically paid and your account is credited. The benefit to the customer is a 20% discount over the retail price.
Tools & Systems
What to Look For: The best MLM's have good tools and systems for both selling products and recruiting new distributors. Including: Websites with built in auto-responders that email prospects on a regular basis, DVDs, Online presentations, Training websites.
Why XELR8/BAZI: BAZI has the tools and training that you normally don't find in ANY MLM opportunity. The Corporation provides each distributor with two websites: the first being a general XELR8 site that pertains to the entire product line, they also give you a micro site BAZI site that is exclusive to BAZI. For those looking for auto responders a BAZI POWER site is also available.
The company has a brochure that will capture anyone's attention that also contains a DVD.
The training is one of the strongest programs that I have ever come across. First, there are daily (M-F) twelve minute motivational calls every morning at 9:00 am. Twice each week there are recruiting calls given by top experts in the organization, often with guest speakers (nutritionist, athletes, etc), Every Saturday there is an in-depth training call for distributors. On Tuesday evenings there is a special Internet marketing teleconference and on Wednesday night the XELR8 Success team has its weekly success meeting on Wednesday. The XELR8 Success Team has our own Special Training Site that can access 24/7.
●Supportive Upline
What to Look For: Accessibility, can you reach your key upline members when you need them to help recruit? Do they have regular hours that they are available?
Why XELR8/BAZI: The upline at BAZI is very accessible, if you need virtually everyone is available when you need them, including the corporate staff. Need to speak to the head of research, need to speak to the founder, not a problem. The entire upline is extremely successful. In fact if you sell 30 cases in 30 days, a diamond star director will fly in to your city and put on a selling/recruiting meeting. Of course, you can also ask them anything during one of the daily motivational or training teleconference.
●Compensation Plan
What to Look For: There are a number of different basic compensation plans, the one characteristic that they all will have is each states that its plan is innovative and the best. The key is to understand the compensation plan before you join, so you know what you need to do, and that you'll be happy with your pay when you get it. The best compensation plans offer no limits to income, achievable commissions and bonuses to infinite generations, and results in months, not years
Why XELR8/BAZI: BAZI compensation plan is one of the easier plans to understand. The company touts it as innovative and the best (no surprise), but they go out of their way to make sure that enrollees truly understand the plan. It is also fully explained on the corporate and team websites. It offer no limits to income, has achievable commissions and bonuses to infinite generations, and results occur in weeks and months, not years.
●X-Factor
What to Look For: What makes this opportunity unique? Why would someone be enticed to join as your downline over anyone else? What makes this company special. This should be unique attributes about the product or the marketing strategy. It is critical to your success that there is that X-factor.
Why XELR8/BAZI: The X-FACTOR for BAZI is readily ascertainable. First, the product itself is so unique, the only nutritional/energy drink on the market that has jujube juice and ALL of the major nutritional dense fruits and berries. Plus XELR8, Inc. has over 350 MAJOR professional and Olympic athletes, who use and endorse their products. Over 94% of these athletes buy their own products. Imagine having the likeness and endorsement of athletes like Curt Schilling or Randy Johnson to help you sell BAZI.
For more information about the XELR8/BAZI opportunity (click here)
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